Manfrotto

In recent years, the advent of digital technology has profoundly changed the photography and video sectors and is creating millions of new photo enthusiasts. Manfrotto has anticipated this trend and is capitalizing on its own experience in order to promote new solutions for photographers and videographers worldwide.

In 2010 Manfrotto underwent a brand evolution, expanding from its core among hobbyists and professional to the new photographic enthusiasts population of the “social recorders” – consumers who approach imaging through smartphone and smaller cameras, and for whom photo and videos are a key social currency to share in the rising virtual meeting place of social networks. With the help of a renown advertising agency the brand moved from its core of “Proven professional” to the more inspiring and exclusive promise of “Imagine More” – Manfrotto thus started its journey to become a Power Brand.

“Manfrotto Imagine More” spells out the mission to serve the imaging creative community in expressing and exploring their imagination more fully, whatever the level of technical competence. This mission is guiding the company into new products like LED lights devices, accessories for iPhone® photography, new video shooting solutions, new bags and gear equipping solutions that will serve many more imaging enthusiasts and professionals around the world – whatever their level of skills and gear, and whatever their imaging missions take them.

https://www.manfrotto.com/